Modern streaming platforms are built around people, not places. YouTube Live, Twitch, and TikTok Live excel in creator focused content, but there’s a growing demand for place driven digital experiences — especially in travel, lifestyle, and ambient content. Whether due to wanderlust, remote living, or curiosity, users increasingly want to experience locations live without relying on curated videos or social media algorithms.

This presented a clear opportunity: Design a scalable, emotion rich platform that turns real world locations into live digital experiences.

In surveys of 20 remote users, many expressed frustration with curated or influencer-based travel content. One user said: “I just want to sit in a real café in Tokyo live. Not watch a vlog.”

My approach focused on building a dual sided platform:

• Viewers: Can explore live destinations by mood, location, or vibe

  [Emotion driven discovery, chat, bookmarking, booking]

• Hosts (businesses or locals): Stream their location to gain visibility, promote offerings, or connect with global audiences

  [Streaming, tagging, engagement, monetization]

Design goals:

• Build a modular, scalable UI inspired by Twitch and YouTube

• Integrate real-time interaction (chat, reactions, CTA)

• Design for emotion-first discovery (vibe, time of day, weather, mood tags)

• Balance utility (travel planning) with entertainment (ambient presence)

The platform was designed to support both passive presence (ambient viewing) and active engagement (search, interaction, booking), addressing a range of emotional and functional user states.

• Live Place Viewer: Watch cafés, cities, hotels, and landmarks in real time

• Map + Mood Discovery: this feature lets users explore places based on emotional tone and time of day.

• Follow a Place: Users build parasocial relationships not with influencers, but with environment, increasing emotional stickiness and retention.

• Interactive Chat: Designed with low latency response and optional visibility to reduce cognitive load during passive viewing.

• Host Dashboard: Hotels and cafés can stream live, engage audiences, and promote bookings

• Replay Highlights: Rewatch previous stream moments, like sunsets or events

• Integrated Booking CTA: Turn views into real world actions

‘’A user opens LiveON, sees “sunset cafés in Rome,” and joins a quiet rooftop view with birds and music. She chats with another viewer, bookmarks the spot, and later uses the integrated CTA to book a table for her upcoming trip. Meanwhile, a local barista in Mexico streams her street corner café, tagging the vibe as “morning rush,” engaging viewers, and showcasing a weekend discount.’’

Viewer Path

1. Opens homepage → sees live video grid of real places

2. Searches “quiet cafés in Paris” → joins a live stream

3. Chats with viewers, follows the place, bookmarks for later

4. Clicks “Book Now” after viewing a rooftop stream

Host Path

1. Local café owner signs up → tags location, clicks “Go Live”

2. Streams real-time street view with music, people, ambiance

3. Engages with global viewers, adds promotional offer

4. Gains new followers, bookings, and exposure

• Developed an end-to-end conceptual product vision showcasing real time, location-based streaming

• Designed UX for both passive viewers and active hosts, simulating a real world product ecosystem